新商科现代产业学院建设新模式--以京东商学院为例

New Construction Mode of Modern Industrial College of New Business--Taking Jingdong Business School as an Example

传统的商科教育已难以适应新时代发展的需要,新商科的建设对商科人才的知识、能力和素质提出了更高的要求。产业学院是地方高校培养高素质应用技术型人才的组织创新形式,更加注重交叉融合和协同创新。新商科现代产业学院是复合型人才输出的有效载体,能够高水平地实现教育链与产业链的无缝对接。宿迁学院京东商学院围绕京东产业体系,形成大电商专业集群;契合市场需求,构建京东电商元素课程体系;依托京东管理模式,建成电商类专业实训基地;利用京东优质资源,彰显高校社会服务职责;发挥京东独特优势,推进创新创业教育;深入开展产业合作与科技研发,为学生创业提供良好的平台。

The traditional business education has been difficult to meet the needs of the development of the new era.The construction of the new business puts forward higher requirements for the knowledge,ability and quality of business talents.Industrial college is an organizational innovation form for local colleges and universities to cultivate high quality applied technical talents,focusing more on cross integration and collaborative innovation.Modern industrial college of new business is an effective carrier for the output of compound talents,which can realize the seamless connection between the education chain and the industrial chain at a high level.Jingdong Business School of Suqian College forms an e commerce professional cluster around Jingdong industrial system;in line with the market demand,build Jingdong e commerce element curriculum system;relying on Jingdong’s management mode,build a professional training base for e commerce;make use of Jingdong’s high quality resources to highlight the social service responsibilities of colleges and universities;give full play to Jingdong’s unique advantages and promote innovation and entrepreneurship education;carry out in depth industrial cooperation and scientific and technological research and development to provide a good platform for students’entrepreneurship.