全媒体传播体系建设的社会功能、价值规则与实践逻辑

Social Functions,Value Rules and Practical Logic of the Construction of All-media Communication System

传播体系建设既是国家治理体系和治理能力现代化的内在要求,也是实现传统媒体转型升级的重要契机。从新闻传播学与社会学的交叉视角来探讨全媒体传播体系建设的社会功能、价值规则与实践逻辑,可以发现:全媒体传播体系的社会功能在于成为解决社会矛盾和冲突的“调适器”、成为社会整合和个体凝聚的连接器;价值规则在于团结大多数人形成社会共同体;实践路径要在生产方式、媒体功能、媒介形态的转变过程中把握好主体性原则。

The construction of communication system is not only the internal requirement of the modernization of national governance system and governance capacity,but also an important opportunity to realize the transformation and upgrading of traditional media.This paper discusses the social function,value rules and practical logic of the construction of all-media communication system from the perspective of the intersection of journalism and communication and sociology.The article believes that the social function of the all-media communication system is to become an"adapter"to solve social contradictions and conflicts,and a connector for social integration and individual cohesion;The value rule is to unite the majority of people to form a social community.The practice path should grasp the principle of subjectivity in the transformation process of production mode,media function and media form.