新媒体环境下潮汕嵌瓷保护发展路径探析

On the Development Path of Chaoshan Inlaid Porcelain Protection under the New Media Environment

该文致力于从新媒体角度出发为潮汕嵌瓷非遗文化创新发展提供新思路、新方法,助力其传承保护工作。通过对当前潮汕嵌瓷发展困境的分析,以及对新媒体形式与潮汕嵌瓷传播过程相结合的可能性做具体阐述,论证新媒体传播方式可为非遗文化传播与传承提供有力的支撑,不仅能够为潮汕嵌瓷的宣传保护拓宽传播渠道、扩大传播影响、提供多元生态,还能有效提升潮汕嵌瓷的群众认知度,为潮汕嵌瓷发展创造新语境,实现其良性发展。

This article is committed to providing new ideas and methods for the innovative development of Chaoshan porcelain inlaid intangible cultural heritage from the perspective of new media,and assisting its inheritance and protection.Through the analysis of the current difficulties in the development of Chaoshan inlaid porcelain,and the specific description of the possibility of combining the new media form with the dissemination process of Chaoshan inlaid porcelain,it is demonstrated that the new media communication mode can provide a strong support for the dissemination and inheritance of intangible cultural heritage,which can not only expand the communication channels,expand the communication influence,provide a diversified ecology for the publicity and protection of Chaoshan inlaid porcelain,but also effectively improve the public awareness of Chaoshan inlaid porcelain,create a new context for the development of Chaoshan inlaid porcelain and realize its benign development.