为入境游客构建武夷茶文化英语解说动态体系

Construction of Dynamic English Interpretation System of Wuyi Tea Culture for Inbound Tourists

茶文化英语解说有助于入境游客对茶文化的了解,在茶文化的国际传播中的作用不可或缺。通过向入境游客发放问卷收集其需求,分析整理,得出入境游客对茶的起源和历史、茶与健康、茶的品种与特征等方面的需求较大,且期待用参加茶聚会、参观茶博物馆、茶园茶馆的方式了解武夷茶文化。建议应该为入境游客构建“地方高校”“行业协会、企业”“从业人员”三位一体的武夷茶文化英语解说的动态体系,并通过交叉互融的场景——师徒式的学习和单一场景中以游客需求为中心进行的针对性解说,从而让入境游客能够更好地了解武夷茶文化,促进武夷茶文化的国际传播。

English interpretation of tea culture is helpful for inbound tourists to understand tea culture,and plays an indispensable role in the international communication of tea culture.The research collected the needs of inbound tourists by issuing questionnaires,analyzed and sorted out the results.It was concluded that inbound tourists had great demands on the origin and history of tea,the health effect of tea,tea varieties and characteristics,etc.And they expected to understand the tea culture of Wuyi by means of attending tea party,visiting tea museums and tea gardens.Accordingly,it is suggested that a dynamic triune English interpretation system of"local universities","industry associations,enterprises"and"practitioners"should be constructed,and carried out in the intercrossing and interblending scenes where the commentary should be acquired by mentoring,and in a single scene where commentators should pay attention to the needs of tourists for specific explanations,so as to enable inbound tourists to have better understanding of the Wuyi tea culture,and promote the international spread of the Wuyi tea culture.