数字中国战略下短视频在电子商务教学中的应用研究

Research on the Application of Short Video in E-Commerce Teaching under Digital China Strategy

数字中国战略的实施,将推动短视频和电子商务快速发展。短视频具有用户量大、传播快、制作简单、成本低、互动性强的优势,对于学生学习兴趣不大、教学内容和手段欠缺的职业院校来说,加快短视频在电子商务教学的应用具有重要的意义,因此,要加快在电子商务专业中设置短视频必修课,教授学生短视频制作、剪辑和运营等技巧,在教学手段方面应用短视频,增强学生学习兴趣和主动性,推动电子商务教学上新台阶,培养大批适应职业教育要求的技能型人才。

The implementation of digital China strategy will promote the rapid development of short video and ecommerce.Short video has the advantages of large number of users,fast transmission,simple production,low cost and strong interactivity.For vocational institutions where students have little interest in learning and teaching content and methods are lacking,it is significant to accelerate the application of short videos in E-Commerce teaching.Therefore,it is necessary to accelerate the setting of short video compulsory courses in E-Commerce majors,teach students skills such as short video production,editing and operation,apply short videos in teaching methods,enhance students’learning interest and initiative,and promote E-Commerce teaching to a new level,cultivate a large number of skilled talents to meet the requirements of vocational education.