面向生活用电全场景的行为研究方法与应用

Behavioral Research Methods and Applications for the Full-scenario Daily Electricity Consumption

本文旨在探索运用全场景的行为研究方法,挖掘未被满足的用户需求。通过整理场景理论在数字产品设计及营销领域的相关文献资料,运用用户画像定义法、一日追踪观察法、用户行为模型构建法,将轻中产用户的全场景用电需求,整理输出了14个有场景化需求的设计主题,并优化出了2个创新插排设计方案。最终以流程图形式梳理了全场景行为研究方法的执行步骤,将该设计方法拆解为四个阶段,分别是全场景信息洞察、场景行为聚焦、设计主题输出、解决方案设计。将全场景与用户行为研究相结合,该方法改善了在创意发散过程中,围绕单一产品或使用场景探索创新的局限性。

This paper aims to explore the practice of full-scenario behavioral research methods,and discover potential user needs.Through reviewing relevant literature of scenario theory in the field of digital product design and marketing,integrating user persona method,one-day tracking method and user behavior modelling method,based on the power using needs of mild-middle class consumers in all scenarios,14 design concepts with scenario-based needs were finally provided,and 2 innovative power strips design solutions were optimized.Finally,the implementation steps of the full-scenario behavior research method were sorted out in the form of a flowchart,and the design method was disassembled into four stages,namely full-scenario information insight,scenario-based behavior focus,design theme output,and solution design.Through combining full scenario and user-behavioral research,the approach addresses the limitations of exploring innovations around a single product or usage scenario during creative process.