基于TPB理论的被动式建筑购买意愿研究——以张家口市为例

Research on Purchase Intention of Passive Buildings Based on TPB Theory——Take Zhangjiakou as an Example

被动式建筑如今在国内发展速度处于较为缓慢的状态,除了需要先进的建造技术外,消费者购买意愿在推广被动式建筑方面起着至关重要的作用。以消费者为研究对象,根据TPB理论设计调查问卷。利用SPSS 26分析问卷数据与AMOS 26建立模型得出结论,态度和感知行为控制对消费者购买被动式建筑有显著影响,主观规范对消费者购买被动式建筑没有产生显著影响。从消费者的角度出发,对被动式建筑的未来发展提出建议。

Promoting passive buildings is considered to be a means to solve China’s energy crisis, reduce environmental pressure and maintain sustainable development. Nowadays, the development speed of passive buildings in China is relatively slow. In addition to the need for advanced construction technology, consumers’ willingness to buy passive buildings plays a vital role in promoting passive buildings. This study takes the consumers as the research object, designs the questionnaire according to the planned behavior theory, and uses the questionnaire survey method to collect data. Through the data analysis of SPSS 26 and the model established by AMOS 26, it is concluded that consumers’ attitude and perceived behavior control have a significant impact on the purchase of passive buildings, and consumers’ subjective norms have no significant impact on the purchase of passive buildings. Finally, this paper puts forward some suggestions for the future development of architecture from the perspective of consumers.