Study on the Rural Tourism Development Strategy of Xuwen Pineapple Field under the Background of Rural Revitalization

With the overall promotion of the rural revitalization strategy,rural tourism has become an effective way to help rural revitalization.Xuwen pineapple field has a unique pineapple planting sightseeing belt in China,which is nicknamed the"sea of pineapple".It has high ornamental value and tourism attraction,and is very suitable for developing rural tourism.In this paper,Xuwen pineapple field is taken as research object.By literature research method and nominal cluster method,the factors influencing the development of rural tourism in Xuwen pineapple field are collected.Using 4P model analysis method and PEST model analysis method,the internal and external factors of rural tourism in Xuwen pineapple field are carefully combed.Finally,SWOT matrix analysis on the development of rural tourism in Xuwen pineapple field is carried out,and the development strategy of rural tourism in Xuwen pineapple field under the background of rural revitalization is obtained.