2010年以来我国体育市场研究热点及演变趋势研究

Research on the Research Hotspots and Evolution Trend of My Country’s Sports Market Since 2010

为了解我国2010年以来体育市场的研究热点及发展脉络,运用文献计量可视化软件Citespace5.5.R2对CNKI数据库2010-2022年间体育市场相关研究进行研究力量、关键期及研究热点演进的可视化分析。结果表明:2010年以来,我国体育市场研究发文量呈下降趋势,但研究质量不断提升。研究机构主力为专业体育院校或师范类院校体育院系;研究作者间的合作程度有待加强;同时,研究成果受各类基金资助的比率较低;体育市场研究热点以体育产业、体育消费为基础;不同阶段的突发关键词包括市场、发展、职业体育等。

In order to understand the research hotspots and development context of the sports market in China since 2010,the bibliometric visualization software Citespace5.5.R2 is used to visualize the research strength,key periods and the evolution of research hotspots on the CNKI database from 2010 to 2022.The results show that since 2010,the amount of research articles published on the sports market in my country has been on a downward trend,but the quality of research has continued to improve.The main research institutions are professional sports colleges or normal colleges and departments;the degree of cooperation between research authors needs to be strengthened;at the same time,the rate of research results being funded by various funds is relatively low;sports market research focuses on sports industry and sports consumption As the basis;sudden keywords at different stages include market,development,professional sports,etc.