中国中小城市马拉松赛事:现状、困境与走向

China’s small and Medium-sized City Marathon: Status Quo, Dilemma and Trend

历经近些年的井喷式发展,马拉松赛事在中国各中小城市遍地开花。采用文献资料法和逻辑分析法等研究方法,对中国中小城市马拉松赛事的现状、困境与对策进行了研究。研究发现:中国中小城市马拉松赛事数量与规模持续增长,赛事设计在一定程度上彰显了地域人文特色,赛事期间注重城市形象传播。但是,中小城市马拉松赛事存在同质化现象,赛事运营管理水平参差不齐,赛事参与者对马拉松精神认知匮乏。为此,各中小城市应以地域风情为基点创新马拉松的赛事特色,用治理理念提升马拉松赛事的运营管理水平,在马拉松比赛前后大力传播和涵育马拉松精神。

After the blowout development in recent years, the marathon has blossomed everywhere in small and medium-sized cities in China. Using the research methods of literature data and logic analysis, the status, dilemma and countermeasures of the marathon in small and medium-sized cities in China were studied. The study found that the number and scale of marathon competitions in small and medium-sized cities in China continued to grow. The design of the competitions highlighted the geographical and human characteristics to a certain extent. During the competitions, emphasis was placed on the spread of urban image. However, the marathon events in small and medium-sized cities are homogenous, the level of operation and management of the events is uneven, and participants have a lack of awareness of the spirit of the marathon. Therefore, small and medium-sized cities should use regional customs as the starting point to innovate the characteristics of marathons, use governance concepts to improve the operation and management level of marathons, and vigorously spread and nurture the spirit of marathons before and after marathons.