摘要
红色文化与体育旅游融合发展是新时期旅游产业发展的新趋势,即将成为我国经济产业的重要组成部分。本文以红色体育旅游概述为切入点,从资源和特征两个层面对四川红色体育旅游产业的发展现状加以分析,并在全面分析四川红色体育旅游产业发展影响因素的基础上,立足实际,从多个角度出发探究总结具体的发展策略,以期为四川省红色体育旅游产业的健康发展提供一些借鉴。
The integrated development of red culture and sports tourism is a new trend in the development of tourism industry in the new era, and will soon become an important part of China’s economic industry. This paper takes the overview of red sports tourism as the starting point, analyzes the development status of sichuan red sports tourism industry from the two levels of resources and characteristics, and explores and summarizes specific development strategies from multiple perspectives on the basis of a comprehensive analysis of the factors affecting the development of Sichuan red sports tourism industry. In order to provide some reference for the healthy development of red sports tourism industry in Sichuan province.
作者
张建
张艳
ZHANG Jian;ZHANG Yan(Department of Physical Education,Civil Aviation Flight Vniversity of China,Chengdu Sichuan,618307,China;Department of Physical Education,Chengdu Techndogical Vniversity,Chengdu Sichuan,611730,China)
出处
《四川体育科学》
2023年第1期100-104,共5页
Sichuan Sports Science
基金
国家社科基金西部项目(21XTY007)
四川省科技厅软科学研究项目(2021JDR0233)
中国民用航空飞行学院重点项目(ZJ2022-010)。
关键词
四川
红色体育旅游
发展模式
体育产业
Sichuan
Red sports tourism
Development mode
The sports industry
