消费主义与大众传媒的共谋:要义、逻辑与克服

Collusion Between Consumerism and Mass Media: Essence, Logic and Transcendence

当前,中国消费主义逐渐呈现出一定程度上的泛化趋势,表现出以“消费”为主义和为“消费”而主义的主要特征。传统意义上的大众传媒以其内容的碎片化与消费行为时间特征的贴合、主题的生活化与消费行为愿景实践的探寻、叙事的诱导化与消费主义归属感的求索、传媒机制的横向化与消费主义认同感的构筑,将消费主义思潮迅速推进并深入人心。作为社会主义先进文化实践者、引导者和传播者的中国大众传媒,应该发挥在消费主义批判中的议题设置功能,强化在消费主义批判中的引导功能,凸显在消费主义批判中的主体功能,以实现对传统意义上大众传媒和消费主义共谋的克服。

At present, consumerism in China is gradually showing a certain generalization trend with the main characteristics of considering "consumption" as the doctrine and becoming the doctrine for "consumption". In the traditional sense, mass media, with its integration of content fragmentation and consumption behavior time characteristics, with the exploration in the theme of living and consumer behavior vision practice, with the searching of narrative induction and consumerism belonging, and with the horizontalization of the media mechanism and the construction of consumerism identity, will be rapidly promoted and deeply rooted in the people. As the practitioner, guide and communicator of advanced socialist culture, the Chinese mass media is expected to play the function of setting topics, to intensify the function of guiding, and to highlight the main function in the criticism of consumerism, so as to realize the traditional transcendence of collusion between the traditional mass media and consumerism.