金寨县红色旅游发展分析与对策研究

Analysis and countermeasures of red tourism development in Jinzhai county

金寨县红色革命历史在安徽省近现代革命历史上具有重要的历史意义,红色旅游资源丰富,开发潜力巨大。通过对金寨县红色旅游进行SWOT分析,发现优势与劣势并存,机遇与挑战共现,需从完善基础配套设施,创新红色旅游产品开发和表现形式、树立品牌形象,丰富产品文化内涵,培养高素质人才、强化区域合作和危机应对机制等方面出发,促进金寨县红色旅游资源的可持续发展。

The history of the red revolution in Jinzhai county has important historical significance in the modern revolutionary history of Anhui province.The red tourism resources are rich and the development potential is huge.Through the SWOT analysis of red tourism in Jinzhai county,it is found that advantages and disadvantages coexist,opportunities and challenges coexist.It is necessary to improve the basic supporting facilities,innovate the development and expression of red tourism products,establish a brand image,enrich the cultural connotation of products,and cultivate high-quality talents,strengthen regional cooperation and crisis response mechanisms,etc.,to promote the sustainable development of red tourism resources in Jinzhai county.