职业本科教育:内涵意蕴、本质属性与定位突破

Vocational undergraduate education: connotation, essential attributes and positioning breakthrough

发展职业本科教育是构建现代职业教育体系的必然要求。通过对职业本科教育与应用本科教育的比较,分析其内涵意蕴和本质属性,厘清职业本科教育的定位突破,利用SWOT分析职业本科教育发展的内外部环境,借鉴波特竞争战略提出职业本科教育与应用本科教育并驾齐驱发展的三大战略:追赶战略、竞争战略、超越战略,探索职业本科教育的发展路径。

To develop vocational undergraduate education is an inevitable requirement for the construction of a modern vocational education system. Through the comparison of vocational undergraduate education with applied undergraduate education, it analyzes their connotation and essential attributes, and clarifies the positioning breakthrough of vocational undergraduate education. To explore the development path of vocational undergraduate education, SWOT is used to analyze the internal and external environment of the development of vocational undergraduate education, and Porter’s competitive strategy is used as reference to put forward three strategies for the simultaneous development of vocational undergraduate education and applied undergraduate education: catch-up strategy, competition strategy and transcendence strategy.