广府茶点的器物叙事对外传播探究

Analysis on Cross-culture Communication of Cantonese Morning Tea in Method of Implement Narration

器物叙事的对外传播是器物先行而非概念传播,要求实现对所宣传器物的使用价值和文化符号价值的有机统一。广府茶点是器物叙事的典型代表,其花团锦簇的器物使用特色,世界美食之都的文化符号都是器物叙事传播的重要内容。广府茶点的器物叙事对外宣传应该脱虚入实,以宣传展示和闲暇娱乐并重的方式表达,同时加强本地化的职业教育和技能培训,增强叙事者的文化自信,通过自身文化产品充分式的对外宣传,将娱乐作为文化表达的主要力量,实现自身文化的阐释力与他者文化理解力相结合的体系化运用。

Implement narration in the cross-culture communication prioritizes those material items that integrate application value and cultural symbol value.Cantonese Morning Tea is the good example to introduce Chinese culture to the outside world with its colorfully-available application value and the cultural value as the symbol of gastronomic center.That makes it possible to further introduce it in the form of implement narration.Apart from the existing method of cross-culture communication,the entertainment element can be equally used by the support of China’s industrial production capacity to improve the volume of Chinese cultural products and the coverage of publicity,and to elevate its own cultural interpretation and the understanding to the other.Also,vocational education and skill training should be strengthened to enhance the narrator’s cultural self-confidence so as to better introduce Cantonese Morning Tea.