新媒体营销助力吉林市旅游文化名城建设的研究

Research on New Media Marketing to Help the Construction of Famous Tourism and Cultural City in Jilin City

吉林市旅游业在新媒体营销方面进行了新的尝试,但由于对新媒体营销认识不够、技术水平不足等导致营销渠道相对单一、内容固化,达不到预期效果。在分析吉林市旅游行业新媒体营销现状的基础上,针对当前存在的不足给予相应对策,进一步发挥新媒体营销优势,促进信息共享交流,更有效地助力吉林市旅游文化名城建设。

Jilin City tourism industry has made new attempts in new media marketing operation, but due to insufficient understanding of new media marketing and insufficient technical level, the marketing channels are relatively single, and the content is solidified, and the expected effect can not be achieved.This paper analyzes the current situation of new media marketing in Jilin City tourism industry and gives corresponding countermeasures for the existing shortcomings, so as to give further play to the advantages of new media marketing, promote information sharing and exchange, and more effectively help the construction of famous tourism and cultural city in Jilin City.