IP热背景下动画与游戏联动的设计与发展研究

Research on the Design and Development of Animation and Game Linkage Works in the Background of IP Hot

自2011年“泛娱乐”作为一种文化产业发展战略被提出后,IP热潮逐渐被掀起。在ACG(动画、漫画、游戏)文化产业中,动画与游戏这两个细分领域的联动融合也成了IP价值延伸的重要手段之一。文章着眼于动画与游戏联动局面的现状,探求两者联动的发生缘由,总结动画与游戏之间双向转换的设计方式,反思现阶段联动发展所面对的壁垒,以致促进两者联动实现“一加一大于二”的共振效应。

Since“Excessive Entertainment”was proposed as a cultural industry development strategy in 2011,the IP boom has been gradually set off.In the ACG(animation,comics,games)cultural industry,the integration of animation and games has also become one of the important means of IP value extension.The article focuses on the current situation of the linkage between animation and games,explore the cause of its occurrence,sort out the design way of two-way conversion between animation and games,reflect on the barriers faced at this stage.So as to promote the realization of the effect of“one plus one is greater than two”.