非遗背景下洛阳雀金绣的文创产品设计开发策略

The Design and Development Strategy of Cultural and Creative Products of Luoyang Bird Gold Embroidery Under the Background of Intangible Cultural Heritage

随着我国对于非物质文化遗产的重视与支持,产生了众多大众喜爱的文创作品,文创产品的开发与运用有助于文化二次传播,而文创产品设计与开发在我国发展得如火如荼时,雀金绣作为我国优秀的刺绣工艺,却在文创产品应用方面存在着较大的发展缺口。通过打破固有的应用形式,研究雀金绣在文创产品上应用的可行性和文创设计开发的方法,创新雀金绣的应用形式的转型升级,既实现了雀金绣作品文化价值的二次利用,也拓宽了雀金绣技艺的传承道路。

With the emphasis and support of the intangible cultural heritage in our country,there have been many innovative works of the masses,the development and application of innovative products help the secondary cultural communication.While the Finch gold embroidery is an excellent embroidery craft in our country,there is a large development gap in the application of innovative products.By breaking the inherent application form,studying the feasibility of applying Que Jin embroidery in cultural and creative products and the methods of cultural and creative design and development,and innovating the transformation and upgrading of the application form of Que Jin embroidery,it not only realizes the secondary utilization of the cultural value of Que Jin embroidery works,but also broadens the inheritance road of Que Jin embroidery skills.