基于乡村振兴背景下的庐山云雾茶的包装研究设计

Packaging Research and Design of Lushan Yunwu Tea Based on the Background of Rural Revitalization

基于乡村振兴的背景下,通过挖掘庐山地域文化符号,提炼具有当地特色的视觉符号元素,解决江西庐山云雾茶现阶段的农产品包装设计过于简单并且同质化的问题。在原有的自然地理环境与民俗文化的基础上融入创新的设计理念并且遵循绿色设计为出发点,目的是打造出具有地域文化特色的绿色包装。

Based on the background of rural revitalization,through mining the regional cultural symbols of Lushan Mountain and refining the visual symbol elements with local characteristics,the problem that the packaging design of agricultural products of Yunwu Tea in Lushan Mountain of Jiangxi Province is too simple and homogeneous at this stage can be solved.On the basis of the original natural geographical environment and folk culture,the innovative design concept is integrated and the green design is followed as the starting point.The purpose is to create a green package with regional cultural characteristics.