疫情时代下谈包装设计的情感化与实用性结合的研究

Under the Epidemic Era to Talk About the Packaging Design of Emotional and Practical Combination of Research

疫情期间,消费结构改变,致使商品包装设计有了新的需求。然而市场中仍存在许多包装问题,例如同质化包装、肤浅包装、过度包装等,商品包装不仅局限于展架上的展品,而是更具有人文情怀与实用功能相结合的商品。文章主要通过分析当前人们的消费心理、消费习惯与包装设计间的联系,对商品包装进行设计,使商品的包装既具有实用性和审美性,又满足当代人们的消费需求。

During the epidemic,the consumption structure changed,resulting in a new demand for commodity packaging design.However,there are still many packaging problems in the market,such as homogeneous packaging,superficial packaging,excessive packaging,etc.Commodity packaging is not only limited to exhibits on the display shelves,but more commodities with a combination of humanistic sentiment and practical functions.The article mainly analyzes the connection between current people's consumption psychology,consumption habits and packaging design,and designs commodity packaging so that the packaging of commodities is both practical and aesthetic,and also meets the consumption needs of contemporary people.