团花纹在包装设计上的应用研究

Research on the Application of Regimental Pattern in Packaging Design

近年来,中国传统文化在设计界掀起了一股“国潮风”,各种传统元素的加入导致“爆款”频出。人们可以在各式大品牌的包装上发现传统纹样焕新后身影,它们为品牌传播立下了汗马功劳。但由于团花纹的高度成熟,二次设计创新较难,导致该纹样在包装设计上的应用较少,不利于传播与创新。因此,本文将对团花纹的衍变历史进行系统梳理,对传统纹样在现代包装设计上的经典应用案例进行分析,最后总结出团花纹应用及发展的思考。

In recent years,Chinese traditional culture in the design industry set off a“national tide wind”,a variety of traditional patterns into the field of modern design,pattern innovation led to“explosive”frequent,people can find traditional patterns on the packaging of various big brands after the figure,they have made great contributions to brand communication.However,due to the high maturity of the original design of the group pattern,it is difficult to innovate the secondary design,resulting in less application of the pattern in packaging design.Therefore,this paper will systematically sort out the evolution history of the regimental pattern,explain and analyze the classic application cases of traditional patterns in modern packaging design,and finally summarize the thinking on the application path of the development and application of the regimental pattern.