符号消费视域下大学生身体消费探析

Exploring the “Body Consumption” Among University Students from Perspective of Symbolic Consumption

身体消费成为彰显符号消费的典型消费方式。身体消费的流行循着“生产—传播—认同”路径。其运作过程内隐着商品符号和身体符号的双重符号逻辑。大学生热衷身体消费,是认同危机与追求自我、消费主义和大众传媒共同影响下的产物。过于追求身体消费,导致了虚假需要与过度消费、区隔再生与身份成层、身体异化与内心空虚。教育要对其进行正确的引导:解构符号消费逻辑,重建合理消费意义;加强高校劳动教育,消解不良消费倾向;减缓认同焦虑,促进自我成长。

Body consumption has become a typical form of consumption that manifests symbolic consumption. The popularity of body consumption follows the path of “production-dissemination-identification”. It operates with the dual symbolic logic of the commodity symbol and the body symbol. The fever of body consumption among university students is a product of the combined influence of identity crisis and the pursuit of self, along with consumerism and mass media. The fever of body consumption has led to false needs and over-consumption, regeneration of distinction and identity classification, alienation of the body and inner emptiness. Education should provide the right guidance: deconstruct the logic of symbolic consumption and reconstruct the meaning of rational consumption;strengthen labour education in colleges and universities to dissipate undesirable consumption tendencies;alleviate identity anxiety and promote self-growth.