中国共产党政党文化认同的思想逻辑及当代发展

Ideological Logic and Contemporary Development of Cultural Identity of the Communist Party of China

文化领导权具有把牢文化风向标和凝聚民众意志的双重作用,是政党合法性和权威性的基石。中国共产党政党文化认同是中国特色社会主义文化建设与发展的方向定位,也是进一步增强我国文化软实力的客观需求。以政党文化的科学性和真理性引领民众的价值导向,在实践中,以民众的需求为旨归,提升政党文化的政治引领力和社会聚合力,从而实现政党理念在文化建设领域中的统摄力;以党史和理想信念教育,固化人民群众对中国共产党价值观的心理认知;弘扬伟大建党精神,构筑民众的精神家园,从价值观层面凝聚共同意志;培育有机知识分子,提升其责任担当意识,发挥其教化民众的政治性职能,构建媒体传播矩阵,促成政党文化传播合力,从意识形态层面全面提升中国共产党的领导权和话语权。

Cultural leadership has dual roles of holding the cultural weathervane and coalescing the will of the people, and is the cornerstone of legitimacy and authority of political parties. Constructing the cultural identity of the Communist Party of China is the directional orientation of the reform and development of socialist culture with Chinese characteristics, and is also an objective demand for further strengthening China’s cultural soft power. The Communist Party of China should lead people’s value orientation with the scientificity and truthfulness of party ideology. In practice, they should enhance the political leadership and social cohesion of political party culture by aiming at the needs of the people, so as to realize the unifying power of political party ideology in the cultural leadership domain. The education on party history and ideals and beliefs could also solidify people’s psychological cognition of the party’s values. Promoting the great spirit of party building could construct the people’s spiritual home, and coalesce the common will at the level of values. Cultivating organic intellectuals and enhancing their sense of responsibility as the main body could help them play their political function of educating the people and building a media communication matrix contribute to the cultural communication synergy of political parties, and comprehensively enhance the leadership and discourse of the CPC from the ideological perspective.