公众家庭收入对支付意愿影响研究——以海洋旅游资源非使用价值评估为例

Study on the Influence of Public Family Income on Willingness to Pay——The Case of the Assessment of the Non-use Values of Marine Tourism Resources

运用OLS回归模型、Box-Cox模型和WTP收入弹性,以中国3个典型群岛案例地的4种代表性海洋旅游资源非使用价值评估为例,研究了公众家庭收入对WTP的影响。家庭收入对4种代表性海洋旅游资源非使用价值评估的WTP均具有显著的影响;海滩和珊瑚礁旅游资源受访者的WTP收入弹性变化范围较大;海洋地质遗迹和海洋文化旅游资源受访者的WTP收入弹性均小于1,且海洋文化旅游资源受访者的WTP收入弹性较为恒定。本文揭示了中国公众家庭收入对WTP的影响,为判断公众家庭收入变化引起的WTP变化趋势提供了借鉴。

Based on the assessment of the non-use values of four typical marine tourism resources in three representative archipelagic tourism destinations in China,the OLS regression model,the Box-Cox model and the income elasticity of WTP were conducted to study the influence of family income on WTP.Tourists′family income has a significant impact on WTP for the non-use values of four typical marine tourism resources.The income elasticity of tourists′WTP for beaches and the coral reefs tourism resources varies widely.The income elasticity of tourists′WTP for maritime geological heritage and maritime culture tourism resources is less than 1 and the income elasticity of tourists′WTP for maritime culture tourism resources is relatively constant.The results reveal the influence of family income on WTP,providing a reference for judging the trend of WTP caused by the change of public family income.