基于“钻石模型”的中国网络游戏出版业国际竞争力探析

The International Competitiveness of China’s Online Game Publishing Industry Based on“Diamond Model”

在十四五期间,我国网络游戏出版的“出海之路”具有重要意义,游戏产业链趋于完善。本文针对我国网络游戏出海的发展现状,在以波特钻石模型为基础对影响我国网络游戏出版业国际竞争力的生产要素、需求条件、相关与支持性产业、战略与竞争、政府行为、机遇等六大因素分析基础上,提出中国网络游戏出版业国际竞争力提升的新策略:包括加强信息基础设施建设,找准国内国际发展有利位置;打破发达国家产业垄断,建构与网络游戏出版业协同发展的产业群;厚植人才和技术领域,深耕网络游戏自主研发之力;加强顶层战略设计,优化经营环境和监管体系等。

During the 14th Five-Year Plan period,the“Road to Sea”published by online games in China is of great significance,and the game industry chain tends to be perfected.In view of the present situation of the development of the online game“going to sea”in China,this paper analyzes the factors of production,demand conditions,related and supporting industries and enterprise organizations,strategy and competition,government behavior and opportunities that affect the international competitiveness of online game publishing industry on the basis of Porter diamond model and theory.Then this paper puts forward a new strategy to enhance the international competitiveness of China’s online game publishing industry.In terms of industry development,it is necessary to strengthen the construction of information infrastructure,find a favorable position for domestic and international development,break the industrial monopoly of developed countries,and construct an industrial group with synergistic development of the online game publishing industry;in terms of talent cultivation,it is necessary to cultivate talents and technical fields,and deepen the power of independent research and development of online games;in terms of government policy,it is necessary to further strengthen the top-level strategic design,optimize the business environment and regulatory system,and ultimately build a new pattern of online game publishing industry advocated by China.Finally,a new pattern of the online game publishing industry advocated by China should be built.