我国智慧健康养老示范企业网站影响力的评估方法与提升措施——基于差异性赋权法和加权秩和比法

Evaluation Methods and Improving Measures of Website Influence of China’s Smart Eldercare Demonstration Enterprises: Based on Differential Weighting and Weighted Rank-Sum Ratio

在信息时代,不断提高的网络普及率使得智慧健康养老产业正以网络为渠道持续而深刻地影响着老年群体的日常生活;因而,探讨智慧健康养老示范企业网站影响力,有助于推动智慧健康养老产业的进一步发展。以我国112个智慧健康养老示范企业网站为研究对象,使用EM算法,将网站聚类为服务型、制造型、信息型和信息制造综合型等四种类型。建立网站链接指标,基于若干检索方式收集网站链接的相关数据;基于差异性赋权法和加权秩和比法,提出智慧健康养老示范企业网站影响力的综合评估方法;基于影响力评估结果,提出提升智慧健康养老示范企业网站影响力的若干建议。相关研究既能为其他类型企业网站影响力评估提供可借鉴的方法和模式,也能为促进我国智慧健康养老产业健康发展提供新的思路。

The ever-increasing internet penetration rate has enabled the smart elderly care industry to continuously and profoundly affect daily lives of the elderly. Therefore, exploring the website influence of smart eldercare demonstration enterprises is helpful for the further development of this industry. Taking 112 websites of senior care demonstration enterprises in China as the research objects, we clustered those websites into four types including service, manufacturing, information as well as information-manufacturing hybrid, and then established indicators of web links and collected data based on several retrieval methods. We also proposed a comprehensive method to assess website influence on the basis of differential weighting and weighted rank-sum ratio, and then according to the assessment results proposed some measures to improve website influence. Results of this study not only provide models for reference in terms of website influence assessment, but also offer new ideas for promoting sound development of China’s smart eldercare industry.