防疫常态化背景下博物馆文化传播新思路

To the Audience——New Ideas about Cultural Communication of Museums under the Normalized Epidemic Prevention and Control Requirements

探讨在不可抗力作用下博物馆文化的传播模式,并归纳总结防疫常态化背景下博物馆文化传播的新途径,例如线上看展览、新媒体运营和“博物馆+综艺”相结合等。尽管目前这些途径均得到了一定程度的推广和应用,但在实践过程中又面临着新问题,如何更好地发挥新途径的传播作用,仍然值得我们进一步研究。

The outbreak of the global pandemic of coronavirus disease 2019(COVID-19)has severely disturbed the social and economic order.Our previous museum exhibitions,methods and practices can no longer meet the public’s demand for cultural acquisition under such an unforeseen circumstance.This situation has given us an opportunity to rethink the question:how a modern museum copes with the changes it faces in the living environment.In this line of thinking,the current paper discusses the mode of transmission of museum cultures during the pandemic,and summarizes new methods on that basis,such as online exhibition,new media operation,and the collaboration between museum and variety show.In the meantime,cooperation among museums and the promotion of cultural have gradually become an important means to strengthen the cultural influence of museums.Although,at present,these channels have been incrementally promoted and applied in the museums,they are still facing challenges in practice,which need to be paid attention to further in related researches.