行业特色型高校网络与新媒体专业人才培养的创新路径——以安徽财经大学为例

The Innovative Path of Network and New Media Talents Training in Industry-specific Colleges and Universities:Anhui University of Finance and Economics as an Example

近年来,国内行业特色型高校网络与新媒体专业在蓬勃兴起的同时,由于专业定位不明确、课程设置雷同、师资力量短缺、实践教学资源不足等问题而遭遇了进一步发展的瓶颈。面对这些问题,安徽财经大学立足本校的学科优势,坚持网络与新媒体专业的特色化发展方向,通过准确的专业定位、跨学科的课程设置、跨学院的优势师资组合、学科竞赛融入实践课程教学等举措,探索出一条独特的网络与新媒体人才培养路径,可为各类行业特色型高校的新媒体人才培养提供借鉴。

In recent years,while the network and new media majors in domestic industry-specific colleges and universities are booming,they have encountered bottlenecks in further development due to problems such as unclear professional orientation,similar curriculum settings,shortage of teachers,and insufficient practical teaching resources.Faced with these problems,Anhui University of Finance and Economics adheres to the characteristic development direction of the network and new media major,through measures such as accurate professional positioning,interdisciplinary curriculum setting,advantageous faculty combination across colleges,and the integration of discipline competitions into practical curriculum teaching based on the school’s academic advantages so as to explore a unique network and new media talent training path which can be used for providing reference for the training of new media talents in various industry-specific colleges and universities.