江西省红色游客流动网络拓扑结构特征研究

Research on the Structural Characteristics of the Tourist Flow Network Topology of Red Tourism in Jiangxi Province

旅游业作为综合型和劳动密集型的第三产业,具有强关联性和带动性,是国民经济发展的重要引擎,能够极大促进地区相关上下游产业的发展。江西省是中国革命的摇篮,是典型的红色旅游目的地,红色旅游网络结构特征探究为江西省红色旅游开发提供决策建议。因此,本文基于携程网2020年4月—2021年3月江西省的红色游记数据,运用社会网络分析法,构建江西省红色旅游网络,探究后疫情时代江西省红色旅游网络的结构特征。结果表明:(1)江西省红色旅游网络密度较低,网络核心-边缘区结构分层明显,存在显著的向文化节点、高等级景区聚集的现象。核心景区是滕王阁、八一起义纪念馆、黄洋界和瑞金共和国摇篮等,但核心区对边缘区的带动能力不强;(2)江西省红色旅游网络呈现“多核多中心、区域化、大分散、小集散、向城市中心城区聚集”的结构特点;(3)跨地级市旅游流动较少,红色旅游大多聚集在南昌、井冈山、赣州和上饶4市内部,其中南昌市红色旅游网络最为密集,其他区域旅游网络带动作用较强。

Tourism,as a comprehensive and labor-intensive tertiary industry with strong correlation and drive,is an important engine of national economic development and can greatly promote the development of related upstream and downstream industries in the region.Jiangxi Province is the cradle of the Chinese Revolution and a typical red tourism destination.Exploring the structural characteristics of the red tourism network provides decision-making suggestions for the development of red tourism in Jiangxi Province.Therefore,this paper uses social network analysis to construct the red tourism network of Jiangxi Province based on the red travelogue data of Jiangxi Province on Xiecheng from April 2020 to March 2021 and explores the structural characteristics of the red tourism network of Jiangxi Province in the post-pandemic era.The results show that the density of the red tourism network in Jiangxi Province is low;the structure of the core-edge area of the network is stratifi ed,and there is a signifi cant aggregation of cultural nodes and high-grade scenic spots.The core scenic spots are Tengwangge,the memorial hall of the Eighth Anniversary,Huang Yangjie and the cradle of the Republic in Ruijin,but the core areas do not have a strong ability to drive the peripheral areas.The red tourism network in Jiangxi Province shows the structural characteristics of“multi-core and multi-center,regionalization,large scattering,small dispersal,and gathering in urban centers”.There is less tourism fl ow across prefecture-level cities,and red tourism is mostly concentrated in Nanchang,Jinggangshan,Ganzhou and Shangrao,with the densest red tourism network in Nanchang and the strong driving eff ect of other regional tourism networks.