基于旅游亲和力的红色旅游高质量发展路径研究

Study on the High-quality Development Paths of Red Tourism based on Affinity for Travel & Tourism

近年来,我国红色旅游发展方兴未艾,虽取得一定成效,但创新力度尚显不足,打动人心的文化产品匮乏,且针对老中青等特定游客群体和目的地居民的学术研究较为匮乏。而旅游游亲和力(Affinity for Travel&Tourism)被世界经济论坛(WEF)视为旅游资源的重要支柱,重视目的地软环境、居民态度和游客导向,可望有效推动红色旅游的高质量发展。借鉴国内外红色旅游高质量发展的实践经验和研究文献,结合旅游亲和力的全新理念,从游客、目的地、居民的“三维一体”为切入点,提出塑造以红色文化软环境为抓手的亲和力红色旅游目的地、建设以居民参与创建为重点的亲和力红色文化软环境、开发以游客体验为核心的亲和力红色旅游产品等路径,以期提高红色旅游的发展水平。

In recent years, the development of red tourism in China is in the ascendant, the innovation is still insufficient, the cultural products that move people’s hearts are lacking, and the academic research on specific tourist groups such as the elderly, middle-aged and young and the residents of the destination is relatively lacking. Affinity for travel & tourism is regarded by the World Economic Forum(WEF) as an important pillar of tourism resources. It attaches great importance to the soft environment of the destination, the attitude of residents and the orientation of tourists, which is expected to effectively promote the high-quality development of red tourism. Drawing on the practical experience and research literature of the high-quality development of red tourism at home and abroad, combined with the new concept of tourism affinity, starting from the "three-dimensional integration" of tourists, destinations and residents. In order to improve the development level of red tourism, shaping the soft environment of red culture as the starting point, building the soft environment of affinity red tourism as the focus, and developing the affinity red tourism products with tourist experience as the core.