摘要
依据298家中国企业的经验数据探究市场响应对新产品开发绩效影响的作用关系,深入剖析这一影响机制的中介效应和外部因素的调节作用。实证研究结果表明:市场响应对新产品开发绩效存在显著的正向影响关系;市场响应对资源拼凑存在显著的正向影响关系;资源拼凑对新产品开发绩效存在显著的正向影响关系;资源拼凑在市场响应对新产品开发绩效的影响关系中存在中介作用;惯例复制正向调节了市场响应对新产品开发绩效的影响关系,惯例复制正向调节了资源拼凑对新产品开发绩效的影响关系。
Based on the empirical data of 298 Chinese firms, we investigate the relationship between market response and new product development performance, and analyze the mediating effect and the moderating effect of external factors in this influence mechanism. The results of the empirical study show that: market response has a significant positive effect on new product development performance;market response has a significant positive effect on resource pooling;resource pooling has a significant positive effect on new product development performance;resource pooling has a mediating role in the effect of market response on new product development performance;practice replication positively moderates the effect of market response on new product development performance;practice replication positively moderates the effect of market response on new product development performance;and practice replication positively moderates the effect of market response on new product development performance. The relationship between market response and new product development performance was mediated by practice replication, and the relationship between resource pooling and new product development performance was positively mediated by practice replication.
作者
夏晓丽
XIA Xiaoli(School of Marxism,Shaanxi Normal Universiyt,Xi’an,Shaanxi 710119,China;Academy of Plateau Science and Sustainabllity,Qinghai Normal University,Xining,Qinghai 810016,China)
出处
《财经理论与实践》
北大核心
2023年第1期122-129,共8页
The Theory and Practice of Finance and Economics
基金
国家社会科学基金资助项目(20XMZ092)
青海师范大学中青年科研基金资助项目(2020QSK030)。
关键词
市场响应
资源拼凑
惯例复制
新产品开发绩效
market response
resource pooling
practice replication
new product development performance
