新兴数字时尚背景下虚拟时装的表现与其特征——以虚拟时装屋The Fabricant为例

Performance and Characteristics of Virtual Clothing under the Background of Emerging Digital Fashion:Taking the Virtual Fashion House The Fabricant as an Example

随着数字技术的快速发展与消费者对于时尚需求的提升,加之疫情危机颠覆了时尚产业的核心,催动了时尚企业的数字化转型。新兴数字时尚市场迅速发展的同时,分支出了作为数字化身份表达的三维虚拟时装的发展。不断兴起的虚拟时装开始成为时尚领域的新内容。作为新兴数字时尚先驱品牌与纯虚拟时装建构进程中的个案,虚拟时装屋TheFabricant当下的产品应用表现形式能够映射虚拟时装的未来发展方向,更是虚拟时装发展历史进程中的典型案例。本文以新兴数字时尚背景下的虚拟时装为研究对象,从先驱品牌个案出发,以点及面地探究其产品应用表现形式和特征,讨论其存在的价值与设计思考,以期丰富新兴数字时尚背景下虚拟时装的研究视角。

With the rapid development of digital technology and the improvement of consumers’ demand for fashion,the epidemic crisis has overturned the core of the fashion industry and spurred the digital transformation of fashion enterprises.With the rapid development of the emerging digital fashion market,3D virtual fashion has branched out as the expression of digital identity.The rise of virtual fashion is beginning to become the new content of the fashion world.The Fabricant,as an emerging digital fashion pioneer and a case in the construction of pure virtual fashion,is a typical case in the development history of virtual fashion as its current product application forms can reflect the future development direction of virtual fashion.This paper takes virtual fashion under the background of emerging digital fashion as the research object,starting from the case of pioneer brands,and explores its product application form and characteristics from point to point.Then it discusses the value and design thinking of virtual fashion,in order to enrich the research perspective of virtual fashion in the context of emerging digital fashion.