基于叙事性设计的非遗文创产品设计研究——以天津风筝魏为例

Research on the Design of Intangible Heritage Cultural and Creative Products Based on Narrative Design:a Case Study of Tianjin Kite Wei

提出叙事性设计要素在非遗文创产品中的转化和设计策略。通过文本资料的整理,以及对市场设计案例的实际调查,基于叙事学相关理论,探究叙事3个要素与文创产品设计流程之间的耦合,从功能层面、行动层面和叙事层面对非遗文化创意产品的设计策略进行分析。归纳叙事3个要素在风筝魏非遗文创产品中的设计方法,以期增加非遗文创产品的文化内涵、情感意义,优化消费者体验,为探寻非遗文创产品新设计思路提供叙事性研究方法和实践框架。

This paper proposes the transformation and design strategy of narrative design elements in intangible cultural heritage products.Through the collation of text materials and the actual investigation of market design cases,and based on the relevant theories of narratology,the author explores the relationship between the three narrative factors and the design process of cultural and creative products.Furthermore,it analyses the design strategy of intangible cultural heritage products from functional level,action level and narrative level of narrative theory.It also summarizes the design method of the three elements of narration in one of the intangible cultural heritage products:the kites Wei,in order to increase the cultural connotation and emotional significance of the intangible cultural and creative products,optimizes consumers’ experience and provides narrative research methods and practical framework for exploring new design ideas of intangible cultural heritage products.