国潮背景下非遗文化融入校园文创产品设计研究——以温州大学为例

Research on the Integration of Intangible Cultural Heritage into Campus Cultural and Creative Product Design under the Background of Chinese Fad:Taking Wenzhou University as an Example

非物质文化遗产具有时代意义与符号特性,本文利用非遗文化与高校之间的关系纽带,强调校园文创产品设计的创新理念和地域文化。主要通过文献收集、科学研究、探索实践研究等方法进行总结归纳,探讨了国潮文化背景下的校园文创产品设计的发展及不足之处,并提出非遗文化与校园文创产品设计融合的方法与实践案例。研究表明,非遗文化融入校园文创产品设计能够提升校园文创产品设计水平。

Intangible cultural heritage has epochal significance and symbolic characteristics.This paper uses the relationship between intangible cultural heritage and colleges and universities to emphasize the innovative concept and regional culture of campus cultural and creative product design.Mainly through literature collection,scientific research,exploration and practice research and other methods to summarize,it discusses the development and shortcomings of campus cultural and creative product design under the background of Chinese Fad culture,and proposes the integration of intangible cultural heritage and campus cultural and creative product design Methods and practical cases.Research shows that the integration of intangible cultural heritage into campus cultural and creative product design can improve the level of campus cultural and creative product design.