全媒体环境下高校图书馆深度数字阅读推广模式研究——以浙江大学图书馆为例

Research on the Deep Digital Reading Promotion Mode of University Libraries in the All-Media Environment:Taking Zhejiang University Library as an Example

全媒体环境下,高校图书馆面临数字阅读的兴起和“深阅读危机”带来的挑战。文章在现有研究与实践的基础上,以深度和高参与度为核心,构建高校图书馆深度数字阅读推广模式,并以浙江大学图书馆为例,对深度数字阅读推广模式进行诠释,探讨高校图书馆数字阅读推广应对策略,引导读者在数字阅读中享受深阅读之利。

In the all-media environment,university libraries are facing challenges brought by the rise of digital reading and the“deep reading crisis”.On the basis of existing research and practice,centering on the high participation reading behavior of deep reading,this paper constructs the deep digital reading promotion mode of university libraries in the all-media environment.Taking Zhejiang University Library as an example,this paper interprets the deep digital reading promotion mode and discusses the countermeasures,to guide readers to enjoy the benefits of deep digital reading.