基于大数据价值聚焦的产品设计方法

Product Design Method Based on Big Data Cleaning

目的提出基于大数据的价值聚焦分析和设计方法,帮助设计师与企业解决有效处理和应用大数据,通过基于大数据的价值聚焦(商业价值、产品价值与用户价值)分析,锚定设计价值和产品定义,开发出市场热销与用户喜爱的“爆品”产品。方法主要采用文献研究和案例分析方法,研究大数据清洗获得价值聚焦及价值传受过程,提出一种基于大数据价值聚焦的前设计周期与设计周期产品设计方法。结果以大数据的价值聚焦为理论基础,实现产品设计从大数据分析到价值聚焦再到设计方案的可行和实操流程,即大数据清洗、大数据分拣和大数据决策,挖掘商业价值、产品价值和用户价值以及相应的价值区间,提出从大数据清洗到价值聚焦(价值与价值区间),以及生成产品定义与概念样机的设计流程模型。结论通过大数据价值聚焦生成设计价值和产品定义,回归设计问题与价值问题的本质,是完全面向市场,实现爆款产品设计的途径和设计方法。基于大数据价值聚焦的产品设计,是一种结构清晰、可操作性强的全设计周期的设计方法,可以透过有效的设计流程实现完整的价值传受。

The work aims to propose a value-focused analysis and design methodology based on big data,to help designers and businesses address the effective handling and application of big data.Through the focus on business value,product value and user value,the design value and product definition were anchored,and a"pop-up"product that was a market hit and a user favorite was proposed.In this work,literature research and case study were mainly adopted to study the value focus and value transfer process obtained by big data cleaning,and propose a pre-design cycle and design cycle product design method based on big data value focus.Based on the value focus of big data as a theoretical basis,the feasible and practical process of product design from big data analysis to value focus and then to design solutions,i.e.,big data cleaning,big data sorting and big data decision making was realized to uncover business value,product value and user value and the corresponding value intervals.A design process model from big data cleaning to value focus(value and value intervals)and product definitions and concept prototypes was proposed.Generating design values and product definitions through big data value focus,returning to the essence of the design problem and value problem,is the way and design method to achieve explosive product designs that are fully market-oriented.Big data value focused product design is a well-structured,actionable,complete design cycle design approach that enables the transfer of complete value through an effective design process.