文创产品设计链接构建研究

Link Construction of Cultural and Creative Product Design

目的从理性视角理解文创产品,探索文创产品在设计时应考虑的问题,进而提供文创产品设计方法、思路与参考。方法以词源的方式理解“文创”及其发展变化,帮助更好地理解文创。基于人为事物科学理论就文创产品在设计时应考虑的视角、维度与要素展开讨论,结合相关案例解读当下大家的关注与忽视。结论文创产品不应是简单符号化的简易贴图处理,设计师需要构建一种链接关系。这种关系将会赋予产品更多意义、为生活带来更多价值,同时亦让大家对文创有更深的认识。这些将对设计理论研究和文创产品设计创新带来新的价值。

The work aims to understand cultural and creative products from a rational perspective,explore the issues that should be considered in the design of cultural and creative products,and provide design methods,ideas and references for cultural and creative products.The"cultural creation"and its development and changes were understood in the way of etymology to help better understand cultural creation.Then,based on the theory of the sciences of the artificial,the perspectives,dimensions and elements that should be considered in the design of cultural and creative products were discussed,and the current concerns and neglect of everyone were interpreted in combination with relevant cases.Cultural and creative products should not be simple symbolic and simple texture processing.Designers need to build a link relationship which will give more meaning to products,bring more value to life,and at the same time let everyone have a deeper understanding of cultural creation.These will bring new value to theoretical research of design and design innovation of cultural and creative products.