江西省农村电子商务发展面临的问题及策略

Problems and Strategies of Rural E-commerce Development in Jiangxi Province

在信息化时代背景下,农村电子商务为江西省开展巩固拓展脱贫攻坚成果同乡村振兴有效衔接工作提供了全新的视角。近年来,江西省农村电子商务发展虽然取得了不错的成就,却依然在对电子商务的认知、农村产业结构、互联网基础设施建设、品牌建设、人才培养等方面存在诸多问题,基于此,文章提出了江西省农村电子商务发展策略,以期推动江西省农村电子商务实现可持续发展。

In the context of the information age, rural e-commerce provides a new perspective for Jiangxi Province to carry out the effective connection between the consolidation and expansion of poverty alleviation achievements and rural revitalization. In recent years, although the development of rural e-commerce in Jiangxi Province has made good achievements, there are still many problems in the cognition of e-commerce, rural industrial structure, Internet infrastructure construction, brand building, personnel training, etc. Based on this, the article proposes the development strategy of rural e-commerce in Jiangxi Province, in order to promote the sustainable development of rural e-commerce in Jiangxi Province.