全过程工程咨询项目治理机制选择研究:专业服务交易特征的调节作用

Research on the Governance Mechanism Selection of Life-cycle Engineering Consultancy Project:The Moderating Effects of the Professional Services Transaction Characteristics

全过程工程咨询信任与合同控制治理机制的选择会直接影响咨询项目绩效,但两者权衡取舍不甚清晰。为厘清治理机制的选择,通过情境模拟实验结合调查问卷,采用PLS-SEM和回归分析法,构建基于专业服务交易特征的全咨项目治理机制调节模型,结果表明:信任与合同控制存在互补效应且信任的治理效果显著高于合同控制;专业服务交易复杂性和依赖性强的情境下业主宜选择信任,而在专业服务交易质量标准模糊性强的情境下适合选择合同控制。研究为基于专业服务交易关系的咨询项目拓展边界,为全咨业主依据不同交易情境选择合理的组织间治理机制提供理论指导。

In life-cycle engineering consultancy services,the trust and governance mechanisms selection of contract control both directly influence the performance of consultancy projects.However,the trade-offs between them were unclear.To explore the selection of project governance mechanisms,this study conducted an experimental simulation combined with a questionnaire,used PLS-SEM and regression analysis,and constructed a moderating model of life-cycle engineering consultancy governance mechanisms based on professional service transaction characteristics.The results showed that:trust and contract control have a complementary effect,and the governance effect of trust is significantly higher than the effect of contract control.It is appropriate to choose trust governance in the case of strong professional service transaction complexity and dependency and contract control governance in the case of strong ambiguity quality standards.The study expanded the theoretical boundary of consulting project governance based on professional service transaction relationships.Based on the analysis results,theoretical guidance is provided for clients to choose reasonable governance mechanisms based on different transaction characteristics.