图形创意元素在化妆品包装视觉形象设计中的应用

Application of graphic creative elements in cosmetic packaging visual image design

随着生活水平的提高,女性对于化妆品的追求也在提升,在追求化妆品效果的同时,更加注重化妆品外包装的设计感。因此,化妆品包装设计升级能够在一定程度上提升化妆品的销售量。针对此现象,本文对图形创意元素在化妆品包装视觉形象设计中的应用展开研究。图形创意元素在化妆品包装中应用主要为实现提升并凸出化妆品形象的目的,在此基础上分析目前消费者的选购化妆品心理以及图形创意元素的分类,通常设计包括线、面和立体空间等类别,获知图形创意元素类别后,研究图形创意元素的应用情况,设计策略包含图形同构、正负图形、异变异影,通过这些策略,在化妆品包装上达到良好的视觉形象设计效果,提升化妆品包装的视觉效果与艺术效果,体现出较高的审美艺术,最终实现吸引消费者的目的。

With the improvement of economic level,people’s living standards are also improving.Contemporary women begin to pursue spiritual satisfaction while meeting material needs.Women begin to pay more attention to their own skin management,and their demand for cosmetics also increases greatly.While pursuing the effect of cosmetics,contemporary women pay more attention to the sense of design of cosmetic packaging.Better outer packaging design can improve the product image of cosmetics.Therefore,the upgrading of cosmetic packaging design can improve the sales volume of cosmetics to a certain extent.Aiming at this phenomenon,this paper studied the application of graphic creative elements in the visual image design of cosmetic packaging.The application of graphic creative elements in cosmetics packaging is mainly to enhance and highlight the image of cosmetics.On this basis,this paper analyzes the current consumers’psychology of purchasing cosmetics and the classification of graphic creative elements.The design usually includes lines,surfaces and three-dimensional space.After knowing the category of graphic creative elements,the application of graphic creative elements is studied.The design strategy includes graphic isomorphism,positive and negative graphics,variation and shadow,and in-depth analysis of the classification of graphic creative elements.An in-depth analysis of the strategy and application of graphic creative elements in packaging at this stage is made.Through these strategies,we can achieve a good visual image design effect on cosmetics packaging,make the visual communication effect of cosmetics more intuitive,stimulate consumers to generate the desire to buy the cosmetics,combine the artistic ideas that the brand wants to express,convey more accurate information to consumers,jump out of the restrictions of words,bring good visual experience effect and shopping experience to consumers,highlight the connotation and artistic value of cosmetics,improve the visual effect and artistic effect of cosmetics packaging,reflect high aesthetic art,and finally achieve the purpose of attracting consumers.