全域旅游视角下基于Entropy-TOPSIS的旅游产业竞争力提升分析——以新疆14个地州市为例

Competitiveness Improvement of Tourism Industry Based on Entropy-TOPSIS from the Perspective of All-region Tourism——A Case Study of 14 Prefectures and Cities in Xinjiang

随着中国旅游产业的快速发展,发展旅游产业也由单纯的挖掘、发展旅游资源过渡升级为以旅游产业为优势产业,通过对区域内经济社会资源尤其是旅游资源、相关产业、生态环境、公共服务、体制机制、政策法规、文明素质等进行全方位、系统化的整合、优化提升,以拉动区域经济、社会协调发展,即打造地区全域旅游。在全域旅游背景下对各地旅游竞争力进行评估,以探求旅游竞争力的影响因素,结合全域旅游背景,从盈利能力、地区旅游发展能力、社会经济发展能力、环境支撑能力4个维度构建了旅游竞争力评价体系,通过Entropy-TOPSIS方法对新疆14个地州市进行评价分析,得出各地旅游竞争力水平,并针对性地提出了提升新疆旅游产业竞争力的对策建议。

With the rapid development of China’s tourism industry, the development of tourism industry has been upgraded from simply mining and developing tourism resources to taking tourism industry as the advantage industry, through the comprehensive and systematic integration and improvement of regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, systems and mechanisms, policies and regulations, and the quality of civilization, in order to promote the coordinated development of regional economy and society, that is, to create regional tourism. In the context of region-wide tourism, the tourism competitiveness of each region was evaluated in order to explore the influencing factors of tourism competitiveness. Combined with the region-wide tourism background, the evaluation system of tourism competitiveness was constructed from four dimensions of profitability, regional tourism development ability, social and economic development ability, and environmental support ability,through Entropy-TOPSIS method, the tourism competitiveness of 14 prefectures and cities in Xinjiang were evaluated and analyzed, and some countermeasures and suggestions on improving the competitiveness of tourism industry in Xinjiang were put forward.