乡村振兴背景下乡村体育旅游发展路径分析

Analysis on the Development Path of Rural Sports Tourism under the Background of Rural Revitalization

乡村体育旅游是在乡村进行的旅游并伴随着多种多样的体育活动,发展乡村体育旅游是落地乡村振兴战略的途径之一。采用文献法、逻辑分析法等方法对现阶段中国乡村体育旅游发展过程中遇到的瓶颈问题以及影响乡村体育旅游发展的主要阻力等进行分析,结果发现:发展乡村体育旅游具有助力产业转型、促进美丽乡村建设、提升乡村文明程度、促进农村经济发展等重要意义,但也存在一些突出问题,如政策体系尚不健全;基础设施落后,配套不完善;产品结构单一、内容缺乏创新;缺乏乡村体育旅游复合型人才等。针对这些问题,提出了促进新时代乡村体育旅游发展的策略,即从国家政策层面进行宏观调控;科学统筹规划,完善配套设施;开发乡村体育旅游综合体,为消费者持续提供新体验;加快培育和引进乡村体育旅游相关人才等。

Rural sports tourism is a kind of tourism in rural areas, accompanied by a variety of sports activities, and developing rural sports tourism is one of the ways to implement the rural revitalization strategy.Using the methods of literature, logical analysis and other methods, the bottleneck problems encountered in the development process of China’s rural sports tourism at this stage were analyzed, as well as the main obstacles affecting the development of rural sports tourism, and the results showed that: the development of rural sports tourism is of great significance to help industrial transformation, promote the construction of beautiful countryside, enhance the degree of rural civilization, and promote the development of rural economy, but there are also some outstanding problems, including the imperfect policy system, the backward infrastructure and the imperfect supporting facilities, the single type product structure and the lack of innovation in content, lack of rural sports tourism compound talents and so on. In view of these problems, the strategies of enhancing rural sports tourism development in the new era were put forward, that is, carrying out macro-control from the national policy level;scientific overall planning, improving supporting facilities;developing rural sports tourism complex to provide new experience for consumers;speeding up the cultivation and introduction of rural sports tourism related talents.