“互联网+”背景下新媒体推动气象服务持续发展分析

Analysis on the Development of Meteorological Services Promoted by New Media in the Background of“Internet+”

伴随着新媒体时代的到来,传统媒体在公共气象服务领域的局限性日益凸显。探讨“互联网+”背景下新媒体在公共气象服务领域的应用及创新发展对于提高气象服务工作创新发展的重要意义,不仅为公共气象服务注入了新的活力,还有利于顺利开展气象工作。基于此,阐述了运用新媒体推动公共气象服务的现状及优势、分析存在的问题,并提出运用新媒体推动气象服务创新发展的相关建议,主要包括提高认识、创新体制,实现多元发展、优化传统媒体服务、创新气象信息产品、强化技术研发能力与人才队伍建设,形成公共气象服务发展合力。

With the rapid rise of new media represented by the Internet and mobile phones,the new media era has arrived,and the limitations of traditional media in the field of public meteorological services have become increasingly prominent.Therefore,exploring the application and innovative development of new media in the field of public meteorological services under the background of“Internet+”is of great significance for improving the innovative development of meteorological services.It not only injects new vitality into public meteorological services,but also facilitates the smooth development of meteorological work.Based on this,this paper summarizes the status of using new media to promote the public meteorological service and advantages,the analysis of existing problems,and tries to put forward to use new media related suggestions to promote the development of meteorological service innovation,mainly including awareness,innovation system,and realize the diversified development,optimization of the traditional media service,meteorological information product innovation,strengthening technology research and development ability and the talent team construction,create synergy in the development of public meteorological services.