乡村振兴战略背景下发展乡村旅游的路径探析——以甘肃省天祝县为例

On the Path of Developing Rural Tourism under the Background of Rural Revitalization Strategy——Taking Tianzhu County of Gansu as an Example

近年来,随着我国社会经济的发展和人民生活水平的提高,人民群众对旅游业的需求越来越大、要求越来越高。但随着乡村旅游遍地开花式的发展,其发展质量却是参差不齐,不可避免地出现了资源浪费、生态破坏、农民参与度低获得感差、同质化发展等问题。发展乡村旅游,要从农村实际和旅游市场需求出发,充分发挥政府主导作用,高度重视农民主体地位,坚持创新驱动发展,坚定不移贯彻新发展理念,强化民族共同体意识,始终走共同富裕道路,为实现我国乡村全面振兴做出重要贡献。

In recent years, with the development of China’s social economy and the improvement of people’s living standards,the people’s demand for tourism is growing and demanding. However, with the development of rural tourism nationwide, its development quality is uneven. Inevitably, there are some problems, such as waste of resources, ecological damage, low participation of farmers, poor sense of possession, homogeneous development and so on. To develop rural tourism, we should proceed from the rural reality and the needs of the tourism market, give full play to the leading role of the government, attach great importance to the dominant position of farmers, adhere to innovation driven development, unswervingly implement the new development concept, strengthen the awareness of national community, always take the road of common prosperity, and make important contributions to the overall revitalization of China’s rural areas.