福建省武平县岩前镇乡村文旅融合发展路径研究

Study on the Development Path of Rural Cultural Tourism Integration in Yanqian Town, Wuping County, Fujian Province

乡村产业融合是促进乡村振兴的重要途径之一。本文立足于实地调研的基础上,对武平县岩前镇乡村文旅融合发展的动力以及现状进行分析,再利用层次分析法和德尔菲法构建评价指标体系并计算权重、分析结果,提出岩前镇乡村文旅融合发展路径要以文化为核心、以游客为中心、以联动为重心,深入挖掘文化内涵,打造品牌特色,塑造沉浸式体验场景,联动各要素整体发展,从而促进区域经济社会文化发展,以期能够助推武平县巩固拓展脱贫攻坚成果,实现乡村振兴发展。

Rural industrial integration is one of the important ways to promote rural revitalization. Based on the field investigation, this paper analyzes the driving force and current situation of the development of rural cultural tourism integration in Yanqian Town, Wuping County, and then uses the analytic hierarchy process and Delphi method to construct the evaluation index system, calculate the weight and analysis results. It is proposed that the development path of rural cultural tourism integration in Yanqian town should take culture as the core, tourists as the center and linkage as the focus, deeply tap the cultural connotation and create brand characteristics, Create an immersive experience scene and link the overall development of various elements, so as to promote the regional economic, social and cultural development, in order to help Wuping County consolidate and expand the achievements of poverty alleviation and realize the revitalization and development of rural areas.