互联网时代大学生消费行为探析

Research on college students’ consumption behavior under the Background of Internet Era

随着经济发展和互联网普及,大学生消费多样化需求增多,消费行为随之发生变化,主要表现为移动线上型消费、过度享受型消费、“网红种草”型消费和信贷透支型消费。在描述当代大学生消费行为具体表现及利弊之处的基础上分析成因,从学生个人、高校、父母电商平台四个角度提出相应措施,引导大学生树立正确的消费价值观念,进行正确的消费行为,拥有健康向上的生活和学习状态。

With the economic development and the popularization of the Internet, college students’ consumption diversification demand increases, consumer behavior changes,mainly manifested as mobile online consumption, excessive enjoyment of consumption, “network red grass”consumption and credit overdraft consumption. On the basis of describing the specific performance and advantages and disadvantages of contemporary college students’ consumption behavior, this paper analyzes the reasons, and puts forward corresponding measures from the perspectives of students, colleges and parents, so as to guide college students to establish correct consumption value concept, conduct correct consumption behavior, and have a healthy and upward life and study state.