长城国家文化公园文化价值阐释与传播研究

Research on the Interpretation and Dissemination of Cultural Values in the Great Wall National Cultural Park

长城国家文化公园的任务是对文化遗产加以综合保护,更是阐释并传播其蕴含的文化价值。长城文化价值包括作为客观物所凝结的华夏儿女保卫和平的劳动与智慧、人的生命力与本质;也包括作为文化符号存在于华夏儿女集体记忆中的身份认同、中华民族的不屈精神与中华文明尚和合的特质;在新时代阐释长城文化价值,又体现为红色资源、红色精神以及长城文明交流互鉴作用所彰显的全人类共同价值。为更好地弘扬长城文化价值,既要依托长城构建文化空间,开展基于旅游体验的传播,又要开发长城IP进行文化传播,并注重国际传播。

The mission of the Great Wall National Cultural Park is not only to comprehensively protect cultural heritage but also to explain and disseminate its cultural values. The cultural values of the Great Wall include the labor and wisdom of the sons and daughters of China to defend peace as an objective object, and the vitality and essence of human beings;It also includes the identity that exists as a cultural symbol in the collective memory of the sons and daughters of China, the indomitable spirit of the Chinese nation and the characteristics of harmony between Chinese civilization;Interpreting the cultural value of the Great Wall in the new era is also reflected in the common values of all mankind manifested by red resources, red spirit and the role of civilization exchanges and mutual learning of the Great Wall. To better carry forward the cultural value of the Great Wall, it is necessary to build a cultural space based on the Great Wall to carry out communication based on the tourism experience and to develop the intellectual property of the Great Wall for cultural dissemination and pay attention to international communication.