基于元分析的社交媒体用户信息交互意愿及行为影响因素研究

Research on Influencing Factors on Information Interaction Intention and Behaviors of Social Media Users Based on Meta-analysis

[目的/意义]针对已有社交媒体用户信息交互意愿与行为影响因素研究结果间的差异问题,对该领域相关实证研究进行综合再分析后得出更为客观的结论。[方法/过程]采用元分析方法,对搜集的26篇实证研究中所提取的数据进行系统定量分析。[结果/结论]研究发现,对社交媒体用户信息交互意愿及行为具有显著正向影响的因素分别有6个、12个,其中感知有用性、社会影响、感知易用性与用户信息交互意愿强相关,结果预期、个体认知、感知娱乐性与用户信息交互意愿中度相关;个体认知、互惠、交互意愿、满意度、人际关系、媒体平台质量、激励、社会影响、结果预期与用户信息交互行为中度相关,感知有用性、信任、自我效能感与用户信息交互行为弱相关。

[Purpose/significance]In view of the differences between the existing research results on the influencing factors of social media users’information interaction intention and behaviors a more objectiveconclusion is drawn after a comprehensive reanalysis on the relevant empirical studies in this field.[Method/process]The meta-analysis method is used to make systematic quantitative analysis on the data extracted from 26 empirical studies.[Result/conclusion]The results indicate that there are respective 6 and 12 positive influence factors on information interaction intention and behaviors for social media users.Among them perceived usefulness social influence perceived ease of use are strongly correlated with users’information interaction intention the results expected individual cognitive and perceptual entertaining have a moderate correlation with users’information interaction intention;Individual cognition,reciprocity interaction intention satisfaction interpersonal relationship quality of media platform motivation social influence outcome expectation are moderately correlated with users’information interaction behaviors while perceived usefulness trust self-efficacy are weakly correlated with users’information interaction behaviors.