沿江自贸区背景下跨境电商专业课程教学方法创新探索

Exploring the Innovation of Teaching Methods for Cross-border E-Commerce Courses in the Context of the Free Trade Zone along the Yangtze River

目前跨境电商课程教学普遍存在校企合作实践教学不深入、教师实践经验缺乏等问题,结合应用技能型本科院校人才培养现状对跨境电商课程教学方法进行革新。通过构建文化氛围激发跨境电商专业学生的创业意识,以层次性课程体系培养学生的创业能力,实现理论与实践能力的融合统一;基于“公司项目教学法”将人才企业运营能力培养落到实处;立足“自贸区经济创新发展”定位培养特色跨境电商人才。结果显示,此次教学创新显著提升了跨境电商专业学生的跨境销售风险预判能力、数据分析能力、创业洞察力,但在创新能力、统筹安排能力提升方面仍需深度推进。

The current problems in cross-border e-commerce curriculum teaching generally includes the lack of in-depth school-enterprise cooperative teaching practices,and the shortage of practical experience of professional teachers. The teaching methods of the cross-border e-commerce curriculum are innovated by combining the current situation of talents cultivation in applied and skilled undergraduate institutions. By building a cultural atmosphere to stimulate the entrepreneurial consciousness of cross-border e-commerce talents,and a hierarchical curriculum system to cultivate the entrepreneurial ability of talents,the integration of theory and practical ability can be realized.Based on the "company project teaching method", the enterprise operation ability of talents is cultivated through practice. With the positioning of "economic innovation and development of Free Trade Zone economy",special cross-border e-commerce talents are cultivated. The results show that this teaching innovation has significantly improved cross-border e-commerce students’ ability to anticipate cross-border sales risks,data analysis and entrepreneurial insight,but there is still a need to promote in-depth innovation ability and coordination arrangement ability.