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在线评论有用性影响因素研究综述 被引量:1

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摘要 电子商务的发展使得一部分商家将店铺由线下转为线上,从而使得电商平台在线评论对消费者决策发挥一定作用。本文基于信息采纳模型,通过聚焦于评论有用性影响因素对有用性影响结果的不一致性,分别从评论特征、评论者特征、阅读者特征及其他方面展开,进而结合研究现状提出研究展望与管理启示。
作者 杨笑
出处 《时代经贸》 2022年第12期114-117,共4页 TIMES OF ECONOMY & TRADE
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